Volcom Offering Suits - The Apocalypse Is Upon Us

From the International Herald Tribune...

At a Christmas dinner, a relative was wearing a spiffy striped polo shirt. I liked the shirt so much that I asked about it, expecting it to be a golf item from Brooks Brothers with the iconic Golden Fleece logo. But he quickly corrected me - the polo was from a skate and snowboard apparel company. And the logo was a faceted stone, not a sheep.

"It's Volcom," said the relative, Aaron Behle, who is the chief executive and general manager of Dragon Alliance, an eyewear company that specializes in sunglasses and action sports goggles. "And, get this," he added. "Volcom makes suits." Read more.

Burton Acquires Alien Workshop and Habitat

First Channel Islands...now this.

DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.

DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.

"We are very excited to bring the DNA family of brands to Burton -- a company that we truly respect," says Chris Carter, Chief Executive Officer for DNA Distribution. "Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton's strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex." Complete press release.